Thursday 3 March 2022

AP Digitisation project announced

It has been a while since my last blog post, so I thought I should try to get back into letting the world know what I've been up to.

From May 2011 to November 2013, through my company Clueful Media, I was consulting at the video arm of the Associated Press. Most people aren't aware but while all the text and images work of the AP comes out of New York City and New Jersey, the video side is based in Camden, North London.

In 2011, AP kicked off a huge programme of work called Video Transformation, recognising that video is one of the few remaining areas of growth in the news industry, and ensuring that AP can retain its leadership position in news sourcing and distribution.

It has been a huge success, and I was involved in two parts of it: the AP Video Hub and the Digitisation project.

Another small part of my work there was managing the transcoding of the British Movietone archive after AP acquired the distribution rights. In 2015 the entire Movietone archive was uploaded to YouTube (in low resolution) and the high res versions are available from